消費者購買傳統汽油車與綠能電動車之最佳化分析
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| 摘要 隨著國民所得的不斷提升，我國汽車數量也逐年增加。然而，汽車對於一般民眾來說是非常昂貴的消費性產品，所以往往在購買前都會慎重考量。消費者通常會將成本、距離、使用方式及環境等因素做為購買汽車的考量依據，其中又以成本最為受關注。然而，成本包含了車價、油耗與後續保養等多種因素，目前並沒有一個便利的管道能夠整合這些成本資訊。因此本研究旨在建立一個整合汽車購買與持有成本計算的工具，供消費者在選購車輛時能夠在成本基礎上進行最佳化的決策分析。
關鍵字：最佳化、決策分析、成本考量、汽車、電動車。 ABSTRACT With the continuous improvement of national income, the number of cars in our country has also increased year by year. However, cars are very expensive consumer products for ordinary people, so they often think carefully before purchasing. Consumers usually consider factors such as cost, distance, usage and environment as the basis for purchasing a car, among which cost is the most concerning. However, the cost includes many factors such as vehicle price, fuel consumption and subsequent maintenance. Currently, there is no convenient channel that can integrate these cost information. Therefore, this study aims to establish a tool that integrates car purchase and ownership cost calculations so that consumers can make optimal decision-making analyzes based on cost when purchasing vehicles. KEYWORDS: Optimization; Decision Analysis; Cost Considerations; Automobiles; Electric Vehicles |