便利商店物流體系之物流研究-以7-Eleven為例

Logistics Research of Convenience Store Logistics System- Take 7-11 as an example

王一豪、林俊辰、李尚瑋、石宗育、王心靈
I. H. Wang, S. W. Li, C. C. Lin. Z. Y. Shih. and H. L. Wang

空軍官校 航空管理學系

摘要

台灣經濟活動蓬勃發展，忙碌的現代社會中，許多上班族或大學生(外食族)均以便利商店最為優先選項. 便利商店不僅提供多樣化的商品給消費者購買，服務不同族群所需的產品。店面的普及便捷性，不但讓消費者可以快速購買，也更增加顧客依賴性。因此，便利商店對於現代人的生活可說是密不可分。如此快速且便捷服務的商業模式，其成功要素必定有完善的物流體系支撐。本研究針對便利商店的物流管理進行探討。利用權衡理論建置數學模型與線性分析，以探討在不同參數下，尋求物流運送之最佳解答。

關鍵字：便利商店、物流、多樣化、權衡理論。

ABSTRACT

Taiwan's economic activities are booming, and in a busy modern society, many office workers or college students (outdoor eaters) prefer convenience stores. Convenience stores provide a variety of products for consumers to buy and serve the products needed by different ethnic groups. The popularity and convenience of stores allow consumers to buy quickly and increase customer dependence. Therefore, convenience stores are inseparable from the life of modern people. For such a fast and convenient service business model, a complete logistics system must support its success factors. This study discusses the logistics management of convenience stores. Use trade-off theory to build the mathematical model and linear analysis to explore the best solution for logistics transportation under different parameters.

KEYWORDS: Convenience Store; Logistics; Diversification; Trade-Off Theory