外送平台資訊系統設計與服務機制之探討—以『Foodpanda』為例

Information System Design and Service Operations of for Food Delivery Platform—Foodpanda as an example

劉萱蒂、黃翠苹、陳冠銘、張鈞富、王心靈
H. T. Liu, C. P. Huang, G. M. Chen, C. F. Chang and H. L. Wang

空軍官校航空管理學系


摘要

隨著網絡科技日新月異、行動電子支付普及與便利、台灣人口結構改變以外食為主並因應現代的「宅經濟」與新冠病毒的景況,兼具便利性與即時性的餐飲外送平台紛紛興起。然而,一個成功的外送平台,其資訊軟體的設計與開發、建立與各餐飲業者的合作關係、擬定行銷策略、維護餐飲外送品質及後續的服務環節等,都是強烈競爭下取得優勢的重要關鍵。本研究以臺灣市場佔有率最高的餐飲外送平台業者『Foodpanda』為對象,經由文獻探討與網路資訊的探勘,探討『Foodpanda』餐飲外送平台之營運成功模式並提出本研究之改善建議。

關鍵字:使用者介面、消費糾紛、外送平台、『Foodpanda』。

ABSTRACT

With fast development of internet technology, convenient utilization of electronic payments, and change of Taiwanese population structure, the quarantine on people social activities due to new coronavirus disease (Covid-19) has been promoting food delivery platforms sprung up rapidly because of their convenient and instant response to modern "home consuming economy". The key issues to the success of a food delivery platform are contributing to the design and development of information software engineering, establishment of a cooperative relationship with the catering retailers, the precise marketing strategies, and well-maintained quality control processes of food delivery services. Current study investigates “Foodpanda,” which is the most successful food delivery platform in Taiwan, as a role example to analyze those successful attributes. Through literature reviews and information-mining survey, the operating strategies of “Foodpanda” have been summarized and suggestions for better quality improvement on food delivery platforms are proposed.

Keywords: User Interface; Consumer Dispute; Delivery Platform; Foodpanda.