外送平台資訊系統設計與服務機制之探討—以『Foodpanda』為例
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摘要 隨著網絡科技日新月異、行動電子支付普及與便利、台灣人口結構改變以外食為主並因應現代的「宅經濟」與新冠病毒的景況,兼具便利性與即時性的餐飲外送平台紛紛興起。然而,一個成功的外送平台,其資訊軟體的設計與開發、建立與各餐飲業者的合作關係、擬定行銷策略、維護餐飲外送品質及後續的服務環節等,都是強烈競爭下取得優勢的重要關鍵。本研究以臺灣市場佔有率最高的餐飲外送平台業者『Foodpanda』為對象,經由文獻探討與網路資訊的探勘,探討『Foodpanda』餐飲外送平台之營運成功模式並提出本研究之改善建議。
關鍵字:使用者介面、消費糾紛、外送平台、『Foodpanda』。 ABSTRACT With fast development of internet technology, convenient utilization of electronic payments, and change of Taiwanese population structure, the quarantine on people social activities due to new coronavirus disease (Covid-19) has been promoting food delivery platforms sprung up rapidly because of their convenient and instant response to modern "home consuming economy". The key issues to the success of a food delivery platform are contributing to the design and development of information software engineering, establishment of a cooperative relationship with the catering retailers, the precise marketing strategies, and well-maintained quality control processes of food delivery services. Current study investigates “Foodpanda,” which is the most successful food delivery platform in Taiwan, as a role example to analyze those successful attributes. Through literature reviews and information-mining survey, the operating strategies of “Foodpanda” have been summarized and suggestions for better quality improvement on food delivery platforms are proposed.
Keywords: User Interface; Consumer Dispute; Delivery Platform; Foodpanda. |