本文針對電動機車電池交換站滿意度為探討主題，首先將目前臺灣電動機車消費市場概況做說明，透過SERVQUAL量表，分析消費者對於交換站商業模式之評估，研究方法以問卷調查訪問的方式探討消費者在使用電池交換能源補充中，如何影響顧客滿意度，如電動機車電池交換站的服務品質構面以及最關鍵的使用成本，進而利用SPSS進行統計分析與假說驗證，實證分析其對電動機車使用態度與購買意願影響程度。本文透過相關文獻資料蒐整，提出具體結論歸納出影響消費者購買決策的因素，以促進政府推動電動機車普及化與製造商作為產品設計及提高顧客滿意度、增加顧客忠誠度創造競爭優勢之參考。

The theme of this research is based on satisfaction survey of battery exchange stations for electric-motorcycle. Starting with overviews of current electric motorcycle market in Taiwan. Using the SERVQUAL scale, it analyzes how the consumer is evaluating business model of the battery exchanges. Research methods are questionnaires involving how to satisfy the costumer, upon using battery exchange station and most important, the cost of running the station. Then using SPSS to conduct statistical analysis and hypothesis verification, and empirically analyze consumer usage behavior and influences on the purchase intention. By gathering relevant datas, this research hopes draw specific conclusion on the customer's consumption factors, and to make ways for the government to raise electric motorcycle's visibility, at the same time for the manufactures gain edges on competitors by creating products that can improve customer satisfaction and gain customer loyalty.