周休二日的興起，使得國人之休閒旅遊日趨興盛，並逐漸趨向體驗於不同旅遊型態。但這幾年來，市面上食安問題亦日趨嚴重，民眾癌症比例不斷升高，喚起國民養身健康的注重，逐漸杜絕市面上化學添加物產品，使得微型創業者結合休閒暨農業發展的飲品上市，如何喝的安心、養身保健、保養美容。 本文藉由環境分析、行銷分析、微型創業財務管理分析規劃，所綜合獲得的資料，建構出以此休閒暨農業結合產品的商業模式的營運方針，作為微型創業者在推動休閒農業之觀光行銷管理上之參考依據。

The rise of two-day weekend has made the leisure travel of people in Taiwan increasingly prosperous, and gradually tends to experience different types of tourism. However, over the past few years, the problem of food safety in the market has also become increasingly more and more serious. The proportion of people’s cancer has been rising. It has aroused people’s awareness of health and fitness, and gradually eliminated chemical additives products on the market, making it possible for micro-entrepreneurs to list beverages for leisure and agricultural development. The subject in this article is in terms of people about how to drink the peace of mind, health care, beauty care, and the benefits of parent-child sharing. Through environment, marketing analysis, and planning of micro-enterprise financial management analysis, this paper constructs a business model, which is in terms of leisure and agriculture combined products as a micro-entrepreneur to promote the tourism marketing of leisure agriculture as a reference basis.