摘要
本研究透過整合行銷傳播理論訪談與設計出十二的項度的各別指標。並採用模糊德菲法，邀請從事相關研究與事務的學者、業者以及政府官員共25位填寫問卷，完成後的問卷進行數據分析，歸納出一套完整且有系統的傳播策略。
本研究設定門檻值為6做為評估準則之篩選標準。而其篩選結果刪除了30個評估準則，保留111項評估準則作為可能成功因素，佔總評估準則數量的百分比為 78.72%。本研究其結果將可以提供相關主管單位，在進行相關傳播策略上能夠有明確的方向以及評量指標。此分析結果除了能夠提供現階段主管單位執行上的參考外，未來也能夠延伸作為其他科普教育與政令宣導的重要參考依據，使得本研究更具有正面的參考價值。
關鍵字：核能安全、整合行銷傳播。
ABSTRACT
This study designs 12 dimensions of individual indicators through the interviews of integrated marketing communication theory, adopts Fuzzy Delphi Method (FDM), and invites 25 scholars who engage in relevant studies and affairs, practitioners and government officials to fill up questionnaires, then make data analysis to summarize a complete set of systematic communication strategies. This study sets "6" as the threshold value, which is the screening standard of evaluation criteria. The screening result removes 30 evaluation criterions, and retains 111 evaluation criterions as the possible successful factors, which account 78.72% of the total amounts. The result of this study will be provided to relevant authorities, so as to enable them to have clear directions and evaluation indicators to conduct the relevant communication strategies. The analysis result can not only be provided for the authorities as the implementation references, but also be extended to be the important reference basis of other science educations and decree's promotions, and with these purposes, this study will be more valuable.
Keywords: Nuclear Safety; Integrated Marketing
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