摘要
本研究旨在探討以國小學童家長在評選補習班時的考慮因素，經由相關文獻探討彙整並透過德爾菲法(Delphi method)、層級分析法(Analytical Hierarchy Process, AHP)來了解家長選擇補習班的關鍵因素。本研究採問卷調查，針對高雄地區積極參與補習班評選的國小學童家長、補習班經營業者及國小教育從業人員為範疇。問卷共發放38份，回收37份，無效問卷為2份，回收率達97%，有效率達92%。研究結果顯示，探討實體資產、無形資源、核心能力三項關鍵因素中，以核心能力最具關鍵影響構面，實體資產層面次之。其中前五大主要關鍵評估準則為教師服務經驗、師生比率、溝通應對能力、環境設備、人員穩定性。較不具關鍵影響的評估準則為品牌商譽與獎勵措施。
關鍵字:實體資產、無形資源、核心能力、層級分析法。
ABSTRACT
The purpose of the research is to understand the key factors which affect the decisions made by most elementary-children parents when they choose a cream school for their children. Using Delphi method, Analytical Hierarch Process (AHP), as well as a lot of literature review, we try to figure out the orders of these factors in their mind as possible as we can.
Through an expert questionnaire method, we aimed at the parents of elementary school children, cream schools, and education practitioners in Kaohsiung areas to make the research. A total of 37 questionnaires were returned with 38 valid ones, for a total of 97.3% return rate, and 92.1% validity rate.
The result of this research showed that among the physical assets, intangible resources, and core competencies, the last ones have the greatest effect upon them, and the physical assets are the next. Meanwhile, the prior consideration key factors based on the indexes are as follows: teacher’ service experience, teacher- student ratio, effective communication skills and active responsiveness, environment and facilities, and personnel stability. The less critical indexes are brand goodwill, and incentives.
Keywords: Physical Asset; Intangible Resource; Core Competencies; Analytical Hierarchy Process
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