摘要
本研究針對高科技廠商經營策略型態、組織學習程度、組織文化類型、電子商務應用程度與經營績效之關聯性進行分析探討。採取郵寄發放問卷的方式收集相關之資料，以高科技廠商為樣本，對公司的高階主管進行問卷發放，研究結果發現電子商務應用執行程度越高，對於經營績效具有顯著正向的影響。經營策略類型不同，對於電子商務應用具有顯著不同程度的影響。在組織學習方面，組織學習程度對於電子商務應用程度的執行程度具有顯著正向的影響。理性型文化、層級型文化、共識型文化、發展型文化的執行程度越高均有助於電子商務之應用程度，本研究建議企業要提高經營績效，需要提升組織學習與電子商務之應用程度，強化理性型文化、層級型文化、共識型文化、發展型文化以及探勘者策略、防禦者策略的執行。
關鍵字：經營策略、組織學習、電子商務、經營績效。
ABSTRACT
This study probes into the correlation among high-tech firms’ types of operational strategy, organizational learning degree, types of organizational culture, application degree of e-commerce and operational performance. Data were collected by questionnaires distributed via mails. High-tech firms in six industries of three Science Parks in Taiwan were treated as the samples, and questionnaires were distributed to senior supervisors of the companies. The results showed that higher application degree of e-commerce leads to more significant and positive effect on operational performance. This study suggested that in order to upgrade operational performance, firms should enhance application degrees of organizational learning and e-commerce, enhance rational culture, hierarchical culture, consensual culture and developmental culture and the execution of prospector strategy and defender strategy.
Keywords: Operational Strategy; Organizational Learning; Organizational Culture; E-Commerce; Operational Performance
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