摘要
2001年,新加坡航空公司編號SQ-006班機在台灣桃園中正機場發生空難事件, 24小時之内,新航採取了一系列措施,在最短的時間内以最透明的方式讓全世界的媒體都知道了他們的處理情形,以及負責任的態度。從空難發生,總部獲知消息,到新聞發佈,新航整個緊急應變系統迅速啟動,大量的工作包括:聯繫、安慰家屬,聯絡媒體、警方、醫院等。這些都是危機管理的範疇。
本文由探討危機的影響為出發,並針對危機分類法的演進深入解析,最後以危機管理的範疇與職責作為結尾,目的在於各級組織能針對日漸成為顯學的「危機管理」建立概念並做好準備。
關鍵字:危機管理、危機分類。
ABSTRACT
2001, Singapore Airline SQ-006 experienced an aircraft mishap in Taiwan CKS airport. Within 24 hours, Singapore Airline conducted a serious of measures, at the shortest possible time and most transparent way make known to all of the global express’ how they handled the catastrophic situation; furthermore, their responsive altitude toward this mishap. As soon as the Airline headquarter acknowledged the mishap took place, they issued the media news and activated their emergency response system which contained tremendous works: contact and consult victims’ families, contact news media, police department, hospitals, etc. All above were the content of crisis management.
This study started from crisis influence, focused on evolution of crisis classification in order to conduct a deeper explore, finally ended at the scope and responsibility of crisis management. The goal of this study was trying to establish the basic concept and make ready for all organizational levels to implement crisis management.
Keywords: Crisis Management; Crisis Classification
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