摘要
企業競爭力的關鍵除了品質、價格、服務和營運效率之外，商業模式的好壞尤其決定企業的成敗。特別是在全球競爭的今天，規劃設計以客戶滿意度為導向的創新商業模式，是企業擺脫紅海，開創藍海的不二法門。但是到目前為止，沒有一套有效的方法，可以協助企業衡量商業模式的好壞，本研究希望提出一個可以衡量商業模式的方法，協助企業了解現行商業模式的優劣，並探討不同企業之間的商業模式的優缺點。
本研究首先針對企業的高階主管進行問卷調查，分析商業模式的相關構面因素，獲得主管一致的意見後，結合美國滿意度指標(ACSI)，求得本研究的商業模式妥善度指標。本研究可以提供企業衡量自身商業模式的參考，比較、改善以提高企業的競爭力。
關鍵字：商業模式、美國滿意度指標、妥善度指標。
ABSTRACT
In addition to product quality, price, service and operational efficiency, business model plays a vital role in gaining enterprises competitiveness. Especially in this era of stiff global competition, designing a customer oriented innovative business model is key to escape from current bloody red-ocean and create unbeatable blue-ocean, a method that can help enterprises evaluate business model has not been developed. This study intends to develop an approach that can assess the advantages and disadvantages of existing business model. This study firstly conducts questionnaire survey to top management, to acquire consensus knowledge of business model related information, and then applies American customer satisfaction index to obtain readiness index of business model. This study is believed to be able to assist enterprises discover and improve drawbacks of their current business model and therefore, enhance competitiveness.
Keywords: Siness Model; Merican Customer Satisfaction Index; Usiness Model Index
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