摘要
近年來量販批發業採用大規模且更有效率的經營管理方式，以增加進口與國內菸酒商品的競爭利基，對傳統菸酒零售商店造成很大的衝擊。由於傳統菸酒零售商店的經營規模較小，不但並未採用系統化方法管控進銷存，而且作業流程亦相當繁雜，因此喪失與量販批發業競爭的能力，紛紛從市場上消失。為了改善傳統菸酒零售商店的經營績效，必須選擇適當的管理方法來分析經營現況。本研究從商品、作業流程、以及倉儲佈
置等方面進行分析，藉由產品與程序分析技術來了解問題所在，並針對缺失提出適當的改善方案。
關鍵字：商品管理、程序分析、設施佈置
ABSTRACT
By large-scare and efficient management,
the wholesalers of tobaccos and alcoholic
beverages have more competitiveness than the
retailing in recent years. It results from the
retail stores don’t apply systematic methods to
manage their purchasing and inventories.
Moreover, their operation processes are more
complicated. In order to improve their
business performance, the retail stores must
analysis their operation situations by adequate
management techniques. The purpose of this
study is to explore the major problems of the
practical operations for a retail store. Based on
the results from applying techniques of
merchandise management and process analysis,
some suggestions are provided for that store.
Keywords: merchandise management;
process analysis; facility layout
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