摘要
台灣的人口正逐漸的邁向高齡化的社
會，使得現今人口老化現象對社會的影響日
趨重要，現今與老人及健康有關之產業，其
範圍涵蓋很大，而且這些年來民眾對於健康
的概念也越來越重視，強調的不只有身體上
的保健，更注重的是心理上的安適狀態。為
了因應老年人所帶來的社會現象，本研究以
服務長青族之相關機構所提供之設施，進行
探討長青族的需求，以及哪些項次是影響長
青族選擇休閒服務需求的因素，從問卷調查
之結果，可以得知長青族對於休閒服務的基
本需求之差異及影響因素，研究結果將可做
為相關產業之參考。
關鍵字：：高齡化社會、長青產業、需求分析
ABSTRACT
Taiwan's population is gradually
becoming an aging society, makes the impact
of population ageing on society today is
increasingly important. Now relating both
elderly and health-related industries covering
large fields, and the concept of health is also
increasingly stressed not only physical health,
more attention to the psychological comfort in
recent years. Thus, in order to deal with the
aging society phenomenon, this research
discuss about the demand of senior citizen and
related institutions by provides of facilities,
and which items is effect senior citizen select
leisure service demand of factors by using the
questionnaire investigation method. The
results of this study can show that basic
demand of differences and the effect factors of
senior citizen for using leisure service, and
also to be a proper reference for related
industry.
Keywords: Aging Society; Senior Citizen
Industry; Demand Analysis
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