摘要
台灣南投縣埔里鎮一位人稱「王老師」對外聲稱，經由易經算出2011年5月11日台灣時間早上10點42分37秒，台灣會發生14級的大地震。經過電視新聞連續性的報導，最後預言失敗，如此不當言論的新聞內容，媒體是否應該大肆報導，引發民眾熱烈討論。
大眾媒體對危機事件的報導，具有議題建構的效果。媒體對於報導危機事件的方向，也會引導社會大眾對於該危機發生的認知與態度。多數民眾對於「王老師」的新聞事件還是以看笑話的心態等待該預言的破功，電視新聞媒體多數也是如此看待。
以目前的法令規範，恐怕還是會有更多的「王老師」或「天災名嘴」出現，對於氣象法規應該嚴格執行，管束民眾或機構任意發表地震、海嘯、颱風等天災的等毫無科學根據的預測言論，比避免社會資源不當的耗損。
關鍵字：電視新聞、災害預言、危機傳播
ABSTRACT
According to a “Teacher Wang”, who resides in Puli, Nantou County, Taiwan, that there would be an earthquake rated at 14 on Richter scale happened, at 10:42:37 AM, on May 11, 2011 in Taiwan. The prophecy was conducted by him with I-chin, one of the most respectful classic literatures, studied. After series of non-stop news broadcasting on television, the prophecy was proven flawed. Do such inappropriate statements and remarks worth chasing by the mass media? There had been a heated debate on the issue.
Reporting on such crisis incident may lead to social agenda-setting in the end. The directions that mass media would go for such crisis incident could also affect more audience suffer from the impact of the knowledge and attitude and social order. Most of audiences looked at and expected the so-called Teacher Wang’s prophecy-incident into a lying jest. The mass media treated, and reported the incident in the same way, as the audiences would hope for.
Based on the by-laws that are functioning right now, there would be, expectedly, more Teacher Wangs that should be shown in our society. The face of social crisis, and the weather broadcasting by-law, should take full advantage of expansion of space to be reviewed itself, so should the social crisis monitoring, control and early warning. Reporting and news releasing on crisis events on such should be managed, and eliminate the negative impact of social crisis.
Keywords: television news; disaster prophecy; crisis communication strategies
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