摘要
本研究以台灣上市櫃觀光飯店為研究對象，台灣經濟新報資料庫做為資料來源，以企業社會責任為自變數，包含四個層面－公司治理、企業承諾、社會參與、環境保護，依變數－股東權益報酬率、總資產報酬率、每股盈餘、稅後淨利率探討其中的關聯性。研究結果顯示實施公開財務資訊揭露公司，其股東權益報酬率及每股盈餘皆優於未實施公司。其次，公司實施企業承諾其稅後淨利率比未實施公司有明顯差距。另外，在有無實施企業社會責任公司在財務績效所有構面都沒有差異。最後，未實施任何企業社會責任之觀光旅館，反而具有更高的稅後淨利率。
關鍵字：企業社會責任、財務績效、旅館業上市公司
ABSTRACT
This study that tourist hotels listed from year 2007 to 2009 were sampled from database of Taiwan Economic Jour¬nal (T.E.J) and Securities & Futures Information Center (Taiwan). CSR was used as an independent variable which in¬cluding 4 aspects, company governs, en¬terprise pledge, environmental protec¬tion; and their financial performance as dependent variable which includ¬ing ROE, ROA, EPS, NPR were ex¬ercised to discuss their possible relation¬ships. Results showed that exer¬cise of company governs with public fi¬nancial information exposition, their ROE and EPS were higher than those without. The public financial informa¬tion exposition was positive information to shareholders and would prompt them to invest more and eventually would in¬crease the income of company. There were no significant differences on ROE, ROA, EPS, and NPR of the companies with or without CSR on their financial performance aspects of environmental protection and social benefits. Tourist hotel without applying any CSR had better financial performance in NPR than companies with CSR.
Key Words: Corporate social responsibility; Financial performance; Listed tourist hotel
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